On page SEO

On page SEO is basically the main coding of your website, it is about the standard of your web pages and if those pages are optimized for searches in Google, this includes your keywords, metadata and if your website is coded with best web practice.

Do not make over excessive use of keywords if it is unnatural or unhelpful to the site visitors. Keep your pages as humanly natural as possible. Pages that is only made to appeal to search engines will be frustrating for website viewers and will cause your website to rank poorly.

Keywords remain and will continue for a long time to be one of the leading factors to consider when you develop your website. Collect all the probable keywords that you can relate to your website in a worksheet, you can start with the obvious choices and list direct names associated with your company:

  • The name of your brand
  • Your products and services
  • Look at Google’s predictive searcher in your niche
  • Look at the bottom of the Google search page at the relates searches

Make sure that your content is well-optimized and that the chosen keywords have a logical relevant connection to the page and content where it is used. Again there are lots of tools that you can use to validate the accuracy of your keywords and that they are indeed a benefit to your website in straightforward browser searches.

The ideal method to assign focused keywords to pages is to make use of only one per page, it makes it considerably easier for the search bots to group and structure wherever your pages ought to be listed.

Be cautious when you assign strong keywords to pages like “privacy policy” and “terms and conditions”, although the aforementioned pages may rank in Google it might cause bad customer experience and result in a higher bounce rate.

Check that your focused keyword is found in the title of your page, page URL, body content and meta description, this will help your SEO to flourish in plain browser searches. Remember that this optimization ought to be done primarily for the user and not the search engine. The whole purpose of SEO is user driven and therefore the user comes first.

Ensure that your page titles are chosen to be relevant to the page content and that your focused keyword is present. The ideal is to create unique page titles for each page, this will guarantee that your pages are indexed with improved accuracy and that it is categorized correctly in search results. The title of your pages should be descriptive of the content that it contains – to use the name of your brand in the SEO title is an effective method of online brand building. Avoid using page title like “New page” or “untitled” as it is not descriptive and have no reference to the content on that page. Bear in mind that the chosen titles should be informative and short, titles that are too long will be cut off and the title will be unclear to your potential site visitors.

Meta tags should be an informative summery of the page content containing the focused keyword, this provides the search bots with an overview of the content to be structured in their search results. This summery will be visible in Google search results just below the SEO title to act as an introduction to the page content enticing potential visitors to click on your link rather than the next one on the results page. Pages with descriptive meta tags and titles achieve a much higher hit rate than equivalent pages with vague or no descriptions at al. In the event the content on your page can not provide Google with content that match the user’s query, this overview or meta tag can match and enhance your visibility in that specific search. Do not populate the meta tag with a series of keywords, it will not appeal to your site visitors.

Making use of a variety of focused keywords for your website pages may benefit your brand by obtaining more than one mentions in Google search results and improve the probability of gaining more traffic to your website. It is advised to create your meta descriptions based on the content of the page featuring the focused keyword.