Sharing your content for SEO

Create a blog, this is the home base for all your content creation, make sure that it is properly optimized. Sharing your blog posts on your social media pages – the best way to attract a crowd is to share it with a crowd.

Think about your social media profile as a tool to distribute your content and help in building brand awareness as well as getting the needed recognition from search engines to be ranked higher.
There are a lot of platforms you can use and the leading networks are the following:

  • YouTube
  • Google+
  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn

These are the most popular networks in use at the moment, there are some other networks as well but it have not yet proved very successful in the marketing of brands and companies.

Look at social media as a method of distributing your content and brand name to the public, this is one of the most effective SEO boosters that you can use and watch SEO happen naturally. If your content is of good value and quality, people will share and engage in it.

Promoting your website for SEO

This is a vital step to accelerate the awareness and online footprint of your brand, Google and other search engines understand that promotion of your website is important. Backlinks to websites with good online reputation will help promote your website at a faster phase, however as visitors discover your content linking and referring to your website will increase gradually.

Blogs are magnificent platforms to promote you website, announcements and news without spamming other forums with an excessive amount of your content.
Promoting your brand offline can prove to be effective, but it is important to know that a website is the home base for all promotional efforts.

For business owners it is advised to add the company information to Google place, this acts as an online agent that enhances visibility in Google searches and Google maps.

Build your knowledge on social media platforms and use it appropriately to promote your website and brand. Social media creates an environment to create groups of mutual interest and in tah way share relevant content to a targeted audience.

Your website content for SEO

Content marketing plan is the foundation for your SEO strategy, it is one of the most essential parts of your online presence. Your content should be written with SEO in mind, decent quality content that is directly related to your SEO will advance you website ranking and authority in searches.

Visitors to your site are familiar with good quality content and will immediately identify bad content, if your content is good they will be more likely reference your website on social media and other online forums as well as offline methods like word of mouth.

Authority content is fresh content that is written on a regular basis aimed at a particular audience. It is therefore useful content to improve their business or lifestyle and the objective is to grab their attention, encourage customer engagement and develop a strong influence in your niche market. This slots in with Google’s E-A-T requirements. Authority content consists of 3 pillars: presenting, product and promote.

Anticipate that different users will form different understanding around the content that you provide based on their knowledge on the specific topic and it is essential to offer unique and exclusive content to your visitors. Depending on their knowledge they might search for content in a different way, those who know the topic might search for acronyms that beginner readers are not familiar with, it is advised to provide both acronyms and the full names in articles to enhance search ability and user experience.

It is beneficial to provide content in an organized manner, readers should have a clear understanding of where one topic ends and where the next topic begins. To divide your content into logical segments using sub-headings is the best practice as it helps users find specific content faster.

Provide content that your audience will find helpful and understandable, this will not only build confidence and establish your brand as an expert in the market but since Google is monitoring research it will notice the fact that you are certainly providing a solution to a consumers questions and this will have a constructive effect on your position in rank. This form of content have to be created on a consistent basis, to provide new content keeps your solutions groundbreaking and supply the search bots with fresh content as well. To aid the community is proven to be part of the best marketing practices and main goals for Google that will increase attention, engagement and trust in your Brand.

Heading tags must be used appropriately to emphasize important text. It is the most commonly used method to direct the attention of the user to certain areas of an article. By showing the user the main focus and sub-sections of an article improves the readability and ensure that a clear message is communicated. Multiple heading sizes enables the user to form a logical structure of the provided content which result in enhances on page navigation. There are six types of heading tags (h1-h6). The most important headings will use the “h1” tag since it is the biggest heading size and the least important headings will use the h6 tag which is the smallest heading. Only use heading tags where it is appropriate and where it improves the structure of the content, an awkward use of heading tags can create confusion and will result in bad user experience.

Anchor text, better known as hyperlink text should be descriptive of the content, pages or websites that it links to. This will give your users and the Google bots a clear understanding about the nature of content that you link to. Unless the anchor text promotes a specific website, do not use the page URL as anchor text, it generally does not provide sufficient descriptions for either the users or the search bots. Best practice is to keep anchor text as short and descriptive as possible. Users should be able to identify your hyperlinks because of a different styling than the regular text, hyperlinks that is unnoticeable fail to be useful and can create confusion when visitors accidently click on the links.

By creating video content for your website you draw the attention of your target audience. Videos gets shared more than any other content worldwide. Every company should invest some time in creating stimulating video content, it is one of the most popular movements in online marketing, brand building and SEO development. Since the number of mobile web users have increased considerably in the last few years the video trend have exploded and through easy integration with social sharing this trend is growing rapidly. Average quality content used in creating an enticing video have a tendency to gain more hits than exceptionally good content in a written article or page.

Turn your most popular content into Info graphics to improve sharing and create an interest around it at the first glance of the page.

Off page SEO

Off page SEO became a vital part in modern day optimization of your website. Google want all website owners to take responsibility of maintaining their websites. Become familiar with whatever external links tie to your website and get the links removed that is bad practice or that is awkward to be associated with. Connecting to websites with a bad reputation or that may be perceived badly can cause penalties from Google, so it is always good to clean up your direct and indirect links.

This procedure aims to build up decent brand reputation online, if you think about it, it is a favorable action to take – a respectable reputation is good for business, which is what Google wants to enforce. Website reputation is built on user experience and the opinions of professionals about your website from the same niche market. Your website position is influenced greatly by the reputation that you have established.
If your website is fitting with the above stated factors you can avoid low ranking and penalties from Google.

On page SEO

On page SEO is basically the main coding of your website, it is about the standard of your web pages and if those pages are optimized for searches in Google, this includes your keywords, metadata and if your website is coded with best web practice.

Do not make over excessive use of keywords if it is unnatural or unhelpful to the site visitors. Keep your pages as humanly natural as possible. Pages that is only made to appeal to search engines will be frustrating for website viewers and will cause your website to rank poorly.

Keywords remain and will continue for a long time to be one of the leading factors to consider when you develop your website. Collect all the probable keywords that you can relate to your website in a worksheet, you can start with the obvious choices and list direct names associated with your company:

  • The name of your brand
  • Your products and services
  • Look at Google’s predictive searcher in your niche
  • Look at the bottom of the Google search page at the relates searches

Make sure that your content is well-optimized and that the chosen keywords have a logical relevant connection to the page and content where it is used. Again there are lots of tools that you can use to validate the accuracy of your keywords and that they are indeed a benefit to your website in straightforward browser searches.

The ideal method to assign focused keywords to pages is to make use of only one per page, it makes it considerably easier for the search bots to group and structure wherever your pages ought to be listed.

Be cautious when you assign strong keywords to pages like “privacy policy” and “terms and conditions”, although the aforementioned pages may rank in Google it might cause bad customer experience and result in a higher bounce rate.

Check that your focused keyword is found in the title of your page, page URL, body content and meta description, this will help your SEO to flourish in plain browser searches. Remember that this optimization ought to be done primarily for the user and not the search engine. The whole purpose of SEO is user driven and therefore the user comes first.

Ensure that your page titles are chosen to be relevant to the page content and that your focused keyword is present. The ideal is to create unique page titles for each page, this will guarantee that your pages are indexed with improved accuracy and that it is categorized correctly in search results. The title of your pages should be descriptive of the content that it contains – to use the name of your brand in the SEO title is an effective method of online brand building. Avoid using page title like “New page” or “untitled” as it is not descriptive and have no reference to the content on that page. Bear in mind that the chosen titles should be informative and short, titles that are too long will be cut off and the title will be unclear to your potential site visitors.

Meta tags should be an informative summery of the page content containing the focused keyword, this provides the search bots with an overview of the content to be structured in their search results. This summery will be visible in Google search results just below the SEO title to act as an introduction to the page content enticing potential visitors to click on your link rather than the next one on the results page. Pages with descriptive meta tags and titles achieve a much higher hit rate than equivalent pages with vague or no descriptions at al. In the event the content on your page can not provide Google with content that match the user’s query, this overview or meta tag can match and enhance your visibility in that specific search. Do not populate the meta tag with a series of keywords, it will not appeal to your site visitors.

Making use of a variety of focused keywords for your website pages may benefit your brand by obtaining more than one mentions in Google search results and improve the probability of gaining more traffic to your website. It is advised to create your meta descriptions based on the content of the page featuring the focused keyword.

Technical Aspects for SEO

The technical side of your website have a direct impact on the way it is presented, or rather the manner in which it presents itself to your viewers on the internet. If your website is neglected or non-responsive to mobile devices you will miss out on a good deal of business opportunities. If you are not visible on all browsers and devices your website does not influence the market to its full potential. Google have made it crystal clear that your website have to be well looked after and it should offer your customers quality content, it must be user friendly and completely optimized for cross browser and mobile compatibility. Abandoned websites and those containing spam pages will be graded lowest as it does not encourage a pleasant consumer experience. To confirm that your website is technically on standard your website ought to be user friendly and logically structured, the webpage and its content should load swiftly and the website should adapt to a diverse variety of devices to guarantee good user experience.

Like us, Google is aware that mobile browsing came to be the most popular on-the-go devices for online surfing and have surpassed PC browsing with an excessive total of consumers. With the mobile-first generation evolving it is of utmost importance that websites need to be optimized for mobile usage to deliver respectable user experience.
Websites that take a lot of time to load create bad user experience and will result in high bounce rates. A bounce rate is a negative grading of your website and the number of bounces builds up if people do not spend some time on your site.

The main objective of Google searches is to provide their consumers with relevant and valuable content on that is hosted on websites with good user involvement in the shortest time possible to get what they search for.

Google have spent a great deal of time to make it easier for website owners to test their websites and improve it to meet the required standard. The tools are available on the Google developer’s site for developers and website owners to gain additional insights regarding the performance of your website.

Logical naming conventions for your documents and web pages will improve the overall SEO of your website. This method assists the Google bots in structuring your content when crawling your website – a good structure gives your website a solid base in the user and bot friendly section. Friendly URL’s is easier to recall than lengthy cryptic URL’s. Expressive URL’s offers users and search engines more information regarding the page which result in better engagement – users are more willing to open URL’s that is understandable.

Navigation on your website ought to be natural and user-friendly, it enables your visitors to find content within a logical structure. Navigation should be built to direct users to the content they require within the least amount of clicks. A well designed navigation structure ensures good user experience on the website. It plays a vital role in the way Google structure your content, the content that is on the first navigation level will be structured higher than content that is located on sub levels of the navigation. Your home page is the base where navigation should start structured from the general content to the more specific content, your home page is the most frequently visited page on most websites and would be the logical starting point for any navigation structure. Breadcrumb navigation is optional but it proves beneficial to the site visitors in assisting keeping track of where they are on your website and provides easy navigation to previous pages. Make use of text navigation, well-styled text navigation is aesthetically pleasing, searchable by the Google bots and it displays better on a wide range of browsing devices.

Graphic elements and images improves the visual appeal of your website and webpages, it does however have an effect on the loading time of your website and it is mostly not readable for search bots. Search bots need text to determine what the images is about, proper naming conventions provides the search bots with information about the image, ensure that the alt tags and captions are logical and descriptive. Alt tags provide the users with alternative text for images in the case where an image cannot be displayed, some primitive browsers are still in use today and does not support images. All graphic elements should be optimized for web, they should be the smallest possible size for the best acceptable quality to improve the loading speed of your website.

Provide a well-structured hierarchical sitemap for search engines, these .xml sitemaps can be submitted to Google Webmaster Tools which speeds up the process of discovery of all your pages and content. Once your pages is discovered by Google it gets indexed and ranked to display in search results.

Occasionally users will follow a broken link to your website or type in an incorrect URL in their browser and land on a 404 page – make sure that your 404 page have proper navigation to aid the user in navigating to the correct pages on your website, this improves the user experience of your website.

You can improve the privacy of your website by effectively using the robots.txt file in the root directory of your website. This file control whether or not search bots can crawl specific areas of your website. Some areas of your website may contain private and sensitive information that should not appear in Google search results, access to those areas can be restricted using the robots.txt file. Google webmaster tools provides a free robots.txt generator that can assist in creating these files.

There are numerous methods to prevent bots from accessing sensitive content hosted on your website domain and presenting it in search results. One of the most basic methods in use today is to add “NOINDEX” to your robots meta tag, however some search engines may still index the blocked content as they do not acknowledge the commands specified in the robots.txt file. The most secure method to protect content and pages is to make use of the .htaccess file, this file enables programmers to make certain documents or content password protected.

Use the attribute value rel=“nofollow” with great caution, this value communicates to the search bots not to follow certain links on you website and may have a negative influence on the reputation of pages that you link to. Nonetheless if you do want reference a specific website and would not like to pass your reputation on it, it is appropriate to make use of nofollow. In most modern blogging software this value is automatically added where the public is welcome to comment. Because spam can be commented in these areas this will ensure that your website is not associated with spam sites and uphold your website reputation. Spam in these areas can be decreased by using CAPTCHAs or by manually approving comments to your website.

SEO general introduction on how to stay on top in 2015

Search Engine Optimization is one of the upmost significant elements in online marketing and brand building efforts. If you maintain and nurture your website SEO your brand will benefit from the circulation that approaches your website and this can lead to an increase in sales.

Google stated in April 2015 that their systems have improved concerning the process of website ranking in order to deliver superior and cross platform compatible search results weather you are browsing on your Smartphone, Tablet or PC. For many companies this seems like an enormous challenge and it can be, however if you understand what you need to do this alteration is favorable to the growth of your brand online.

Search Engine Optimization is one of the most critical parts of your online marketing, if the search engines discover that your website is difficult to navigate and unstructured your website will rank low on Google searches and people will not be able to find you online. This is problematic for your brands online presence. The world have transformed and so should your SEO strategies.

Algorithms improve quite frequently to ensure that superior content is found in keyword searches. There are masses of junk content on the internet and spam sites, this is ultimately Google’s way of dealing with this problems. Google is very strict on upholding a good consumer experience and a superb standard content is crucial – Google sells add space as we all are familiar with and it is intended for their users.

SEO used to be a simple method of producing keyword rich pages, making sure Google bots can crawl your website and obtain as much as possible backlinks towards and from your website that would end in superb ranking. Nowadays however the game have changed, it is mostly about being accessible on all devices and with fast and slow internet connections and the value of content you host on your pages.

How can we be acquainted with whatever Google requires? You can acquire the information from Google themselves when you search for Google SEO guidelines.

E-A-T stands for Expertise, Authority and Trustworthiness, in other words pages of extraordinary value ought to offer sufficient expertise to have authority and trust in their focus area. The more your website is talked about positively online, the better your Google position will be. In other words your brand need to get recognized as the professional in the niche.

Your brand need to maintain a positive reputation, if your brand have a positive reputation, it is almost certainly a more reliable brand and it will get placed higher in rank than an equivalent brand with a negative reputation. This means that if you are well-known as the expert in your niche, you will automatically be graded higher and insignificant things that are not entirely up to standard will be disregarded.

Author rank is also an essential part to increase engagement online, it is about the quantity of shared content and the number of organic followers that your posts attract? The grading superior content on your page as well as the number of websites that reference your content.

Let us explain what exactly modern SEO is in a nutshell. SEO is and always will be about constructing and providing consumers with unique and valued content. It is vital to have an optimized website, but you need content to optimize. To distribute bad content is will corrupt your credibility online. To gain good quality leads and develop a strong online presence you it is essential to have a well-designed website that act in accordance with best Webdesign practice, you need a lot of unique, stimulating and respectable quality content. If you have a splendid website combined with superior standard of content you can start sharing and optimizing it, that will result in a growing online position of authority.

Your website can be divided into the following vital fragments: