Off page SEO became a vital part in modern day optimization of your website. Google want all website owners to take responsibility of maintaining their websites. Become familiar with whatever external links tie to your website and get the links removed that is bad practice or that is awkward to be associated with. Connecting to websites with a bad reputation or that may be perceived badly can cause penalties from Google, so it is always good to clean up your direct and indirect links.
This procedure aims to build up decent brand reputation online, if you think about it, it is a favorable action to take – a respectable reputation is good for business, which is what Google wants to enforce. Website reputation is built on user experience and the opinions of professionals about your website from the same niche market. Your website position is influenced greatly by the reputation that you have established.
If your website is fitting with the above stated factors you can avoid low ranking and penalties from Google.