Online marketing is by far the largest marketing platform in South Africa and the world. Global sales of online marketing also known as web marketing, web advertising and internet marketing, exceed those of broadcast television and cable television by billions of $ in the USA and other countries.
Promoting your brand offline can prove to be effective, but it is important to know that a website is the home base for all promotional efforts.
Online marketing includes:
- SEO (Search Engine Optimisation)
- Mobile Advertising
- Web Sites
- Social Media Platforms
- Lead generating pages
- Pay per click (google and other search engine advertising