The technical side of your website have a direct impact on the way it is presented, or rather the manner in which it presents itself to your viewers on the internet. If your website is neglected or non-responsive to mobile devices you will miss out on a good deal of business opportunities. If you are not visible on all browsers and devices your website does not influence the market to its full potential. Google have made it crystal clear that your website have to be well looked after and it should offer your customers quality content, it must be user friendly and completely optimized for cross browser and mobile compatibility. Abandoned websites and those containing spam pages will be graded lowest as it does not encourage a pleasant consumer experience. To confirm that your website is technically on standard your website ought to be user friendly and logically structured, the webpage and its content should load swiftly and the website should adapt to a diverse variety of devices to guarantee good user experience.
Like us, Google is aware that mobile browsing came to be the most popular on-the-go devices for online surfing and have surpassed PC browsing with an excessive total of consumers. With the mobile-first generation evolving it is of utmost importance that websites need to be optimized for mobile usage to deliver respectable user experience. Websites that take a lot of time to load create bad user experience and will result in high bounce rates. A bounce rate is a negative grading of your website and the number of bounces builds up if people do not spend some time on your site.
The main objective of Google searches is to provide their consumers with relevant and valuable content on that is hosted on websites with good user involvement in the shortest time possible to get what they search for.
Google have spent a great deal of time to make it easier for website owners to test their websites and improve it to meet the required standard. The tools are available on the Google developer’s site for developers and website owners to gain additional insights regarding the performance of your website.
Logical naming conventions for your documents and web pages will improve the overall SEO of your website. This method assists the Google bots in structuring your content when crawling your website – a good structure gives your website a solid base in the user and bot friendly section. Friendly URL’s is easier to recall than lengthy cryptic URL’s. Expressive URL’s offers users and search engines more information regarding the page which result in better engagement – users are more willing to open URL’s that is understandable.
Navigation on your website ought to be natural and user-friendly, it enables your visitors to find content within a logical structure. Navigation should be built to direct users to the content they require within the least amount of clicks. A well designed navigation structure ensures good user experience on the website. It plays a vital role in the way Google structure your content, the content that is on the first navigation level will be structured higher than content that is located on sub levels of the navigation. Your home page is the base where navigation should start structured from the general content to the more specific content, your home page is the most frequently visited page on most websites and would be the logical starting point for any navigation structure. Breadcrumb navigation is optional but it proves beneficial to the site visitors in assisting keeping track of where they are on your website and provides easy navigation to previous pages. Make use of text navigation, well-styled text navigation is aesthetically pleasing, searchable by the Google bots and it displays better on a wide range of browsing devices.
Graphic elements and images improves the visual appeal of your website and webpages, it does however have an effect on the loading time of your website and it is mostly not readable for search bots. Search bots need text to determine what the images is about, proper naming conventions provides the search bots with information about the image, ensure that the alt tags and captions are logical and descriptive. Alt tags provide the users with alternative text for images in the case where an image cannot be displayed, some primitive browsers are still in use today and does not support images. All graphic elements should be optimized for web, they should be the smallest possible size for the best acceptable quality to improve the loading speed of your website.
Provide a well-structured hierarchical sitemap for search engines, these .xml sitemaps can be submitted to Google Webmaster Tools which speeds up the process of discovery of all your pages and content. Once your pages is discovered by Google it gets indexed and ranked to display in search results.
Occasionally users will follow a broken link to your website or type in an incorrect URL in their browser and land on a 404 page – make sure that your 404 page have proper navigation to aid the user in navigating to the correct pages on your website, this improves the user experience of your website.
You can improve the privacy of your website by effectively using the robots.txt file in the root directory of your website. This file control whether or not search bots can crawl specific areas of your website. Some areas of your website may contain private and sensitive information that should not appear in Google search results, access to those areas can be restricted using the robots.txt file. Google webmaster tools provides a free robots.txt generator that can assist in creating these files.
There are numerous methods to prevent bots from accessing sensitive content hosted on your website domain and presenting it in search results. One of the most basic methods in use today is to add “NOINDEX” to your robots meta tag, however some search engines may still index the blocked content as they do not acknowledge the commands specified in the robots.txt file. The most secure method to protect content and pages is to make use of the .htaccess file, this file enables programmers to make certain documents or content password protected.
Use the attribute value rel=“nofollow” with great caution, this value communicates to the search bots not to follow certain links on you site and may have a negative influence on the reputation of pages that you link to. Nonetheless if you do want reference a specific site and would not like to pass your reputation on it, it is appropriate to make use of nofollow. In most modern blogging software this value is automatically added where the public is welcome to comment. Because spam can be commented in these areas this will ensure that your site is not associated with spam sites and uphold your site reputation. Spam in these areas can be decreased by using CAPTCHAs or by manually approving comments to your site.